When you've created and positioned a brand, it'll be all for nothing unless you work with people who can help you promote it well.

Modell's and GE Money:

Objectives:
GE Money and Modell's Sporting Goods wanted to increase the usage of their MVP Mastercard during the Spring. GE Money wanted a promotion that would motivate a consumers to shop Modell's Sporting Goods.

Strategy:
GE Money enlisted CFA to assist in the development of a sweepstakes where one consumer had the chance to win $100,000 as well as other amazing Major League Baseball activities.

CFA developed a sweepstakes where one lucky winner won a trip to NYC, tickets to the last All-Star game in Yankee Stadium, tickets to the other All-Star activities and the chance to win $100,000.

Results:
The winner came to NYC and picked from a wall of 100 baseballs. Although the winner didn't win $100,000 the results of the promotion were exciting and the winner walked away with $1,000 in cash and $500 in GE gift cards.